At the Global Carrier Awards 2022, held in London, Airtel’s #airteleidchallenge campaign won the prize for Best Social Media Campaign against 283 entrants from around the world. The Global Carrier Awards is among the most prominent award programs in wholesale telecommunications and networking. Airtel Eid Challenge was the first campaign in Bangladesh to garner such considerable traction on a new platform in record-breaking time. This campaign paved the way for TikTok marketing in Bangladesh with over 24,000 user-generated entries in less than a week. The tremendous success of the campaign brought the prestigious award for the brand Airtel.